Festive seasons such as Christmas are times of celebration and connection, but they also drive sharp increases in consumption and waste. Gift wrap is a notable contributor, often used once before being discarded, particularly when it includes plastic components that prevent recycling.
According to CSIRO (2023), Australians use more than 150,000 km of wrapping paper during the festive season, nearly enough paper to wrap around Earth’s equator four times. This highlights the importance of designing wrapping solutions that reduce waste and support recyclability at scale.
Hallmark Australia and New Zealand are helping address this challenge with the introduction of its innovative FSC-certified tear-strip, plastic-free roll wrap. Designed for effortless wrapping and full recyclability, the new design removes unnecessary plastic while maintaining the quality and convenience consumers expect.
Lyndal Matthews, Product & Marketing Director at Hallmark Australia and New Zealand, said:
“Hallmark has introduced tear-strip plastic-free rollwrap – designed for effortless wrapping and full recyclability. Every roll is FSC certified, reinforcing our commitment to sustainable sourcing and our valued partnership that helps support responsible forest management.”
By ensuring every component of the roll is FSC® certified, Hallmark gives customers the chance to wrap their presents with paper that protects forests, supports the communities and workers who depend on them, and safeguards the wildlife that call them home.
FSC Australia & New Zealand is proud to see this kind of innovation from our promotional licence holders. Thoughtful product design, especially for everyday products used at scale, plays an important role in reducing waste and advancing more sustainable sourcing.